Two by Two media is a service organization.
No fees are exchanged
and bartering is welcomed.
This is not work, this is friendship.
Donna Bassin, Donna Ferrato, Edwina Sandys.
Photo: Shana Jade
Founded in 2020 by photographer Gigi Stoll, Two By Two Media provides women artists over the age of 70, free technical, marketing and consulting support—and the critical inspiration and personal attention they need to thrive and remain visible in their artistic careers.
Today, Two By Two Media works with incredible women artists, who have been dedicated to their craft and celebrated for their work and creative passion.
Two by Two is growing, and needs support, both financially and voluntarily. These resources help our artists with professional development, digital presence, technical assistance, studio and portfolio mentoring, archiving & cataloguing, exhibition support (printing/framing), publication assistance, marketing and personal one-on-one interaction and inspiration.
How Two By Two Media Got Started
Photographer Gigi Stoll arrived in New York via her native San Antonio, Texas in 1990. Since then, Gigi has always given back to the city that has given so much to her. “Being of service has always been the best therapy for me,” Gigi says. So, starting that first year in New York, Gigi began volunteering with the Red Cross visiting elder New Yorkers and children and continued her active volunteering with AIDS/HIV-service organization Bailey House, Meals on Wheels, the Police Athletic League, Make-A-Wish Foundation, New York Cares, and SAGE (Services & Advocacy for LGBT Elders). And, currently is a volunteer photographer with Operation International, a pediatric medical mission, to document the teams of doctors who perform free surgeries for children in Kenya, Ghana, Myanmar, Jamaica, Egypt and other countries.
in 2020, when Covid plagued the city, Gigi was isolated in her apartment, unable to engage in the service work that sustained her. She knew, though, that she wasn’t alone. She thought about her dear friend, photographer Flo Fox, 77 stuck at home in Chelsea.
“We had always had an almost symbiotic, artistic friendship since meeting in 1991, and we were no longer able to meet for our weekly photography talks and creative projects.” Gigi thought, too, of other older female artists, similarly isolated and perhaps with archives of important work that wasn’t getting the attention it deserved. “I kept thinking about them shuttered away, perhaps without a platform or voice for their work or the technical or marketing skills to get their art into the public eye.” With that idea in mind, Two by Two was born.
Two by Two is growing, and excited to assist the often overlooked women artists over the age of 68 with the support they need to PURSUE, ENHANCE and MARKET their creative endeavors, and more importantly, thrive in a world that renders them invisible.
